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Behind
the Label
Published in E Magazine, February 2003
How
Well Is the Forest Stewardship Council Protecting Trees?
Outside San Francisco's high-tech Sony Metreon
complex, environmental activists are rallied around a 200-year-old
redwood stump they've rolled onto the sidewalk. Inside, the
National Resources Defense Council (NRDC) is having its annual
fundraising dinner.
But the activists aren't guests. They are protesting the NRDC
for backing the Forest Stewardship Council (FSC), whose standards
for certifying sustainably harvested wood products somehow allowed
this rare old-growth redwood to be logged.
The FSC was founded in 1993 by a coalition of timber, forestry,
environmental and indigenous people's groups from 25 countries.
More than 100 representatives came together to craft the FSC's
10 guiding principles, which include protection of biodiversity
and respect for worker's and indigenous people's rights. The
organization accredits and oversees independent certifiers who
monitor logging companies' fulfillment of its standards. Poor
scores in any of the FSC's 10 principle areas should deny a
company certification, although each certifier has considerable
interpretive leeway.
Worldwide, the FSC has certified more than 60 million acres
in just eight years. While many see the council's rapid growth
as a positive sign for the forests and the green marketplace,
some feel that that too many compromises have been made in the
rush to get certified wood on the shelves.
Compromises were certainly made in the case of this former redwood,
according to forest activist Mary Pjerrou. The stump, over five
feet wide, hails from FSC-certified land owned by the Mendocino
Redwood Company (MRC). MRC's certification permits clear-cutting
for another 50 years, indefinite use of toxic herbicides, and
logging of rare old-growth, according to Pjerrou. The activist
is outraged that the FSC's certification system has rewarded
some of the very practices it was set up to discourage.
Pjerrou was president of the Redwood Coast Watersheds Alliance,
a coalition of 11 local watershed groups, during a successful
lawsuit against the MRC. "The court told the MRC they must
disclose their long term logging plans to the public,"
says Pjerrou. "The FSC then stepped in and certified the
company in a secret, paid-for review process. This gave the
MRC time—and a public relations cover—to get this
logging program in place without public review."
Walter Smith, Western regional manager for the certifying company
SmartWood, says that it's important to work with companies like
the MRC that show a desire to improve their forestry practices
and "plant good seeds" by showing them wiser ways
of managing the land.
Throughout the MRC's holdings, previous landowners cut down
all the native conifers, leaving an overabundance of nonnative
tan oaks behind, according to Smith, an advisor on MRC's certification.
Smith claims it's difficult to address such a forest imbalance
without some clear-cutting and herbicide use.
Since their certification in 2000, MRC has reduced their use
of herbicides by 37%, switched to a less toxic chemical and
are also experimenting with natural substances like eucalyptus
oil, according to Smith.
"You can't expect every company to be 100 percent perfect
on a very demanding set of criteria, especially from the beginning,"
says Bill Wilkinson, a senior FSC forester. "We have to
work with companies from where they are."
Still, critics claim consumers don't really know what they're
getting, as FSC standards have allowed some companies to market
their products as eco-friendly while still engaging in some
very ecologically damaging practices. FSC certifications have
recently been protested in Gabon, Malaysia, Indonesia and other
nations for denying indigenous people's rights, logging virgin
forests and other offenses.
"It's not clear what the FSC is certifying -- practices
or promises," says Mitch Lansky, a writer and forestry
analyst involved with the Low-Impact Forestry Project in Maine.
Lansky believes "green label" standards, such as cutting
less than growth or paying loggers a living wage, should be
in practice before certification is granted.
The Low-Impact Forestry Project, a co-op of 20 some landowners
statewide, bowed out of its application for FSC certification
after the council approved 500,000 acres owned by timber giant
J.D. Irving in Maine's Allagash District. Scientific Certification
Systems (SCS), an FSC certifier, gave the company FSC's green
star of approval even though its own findings describe many
past and present problems, including overcutting of spruce and
fir, planting exotic species, aggressive herbicide spraying
and paying sub-par wages.
NRDC Senior Scientist Sami Yassa, however, says FSC offers "the
toughest standards for commercial forestry in the world, and
the only credible standards in the marketplace." The only
alternative right now, FSC supporters point out, is the Sustainable
Forestry Initiative (SFI), a "green" label set up
by the American Forest & Paper Association, whose members
own tens of millions of forested acres across North America.
Not surprisingly, the industry-backed label is much more permissive
than the FSC on most counts, including clear-cutting, monoculture
planting and using herbicides.
Advocates also point out that for every questionable certification,
there are many more examples of the FSC's positive influence
on the forestry industry.
"I have watched the owners of thousands of acres convert
their harvest practices from destructive to sustainable because
of a single architectural spec [where a client requests a certain
type of wood]," says Cael Kendall, CEO for Eco-Timber.
The San Rafael company sells FSC-approved wood, reclaimed wood
from old buildings and wood alternatives like bamboo flooring.
The company has supplied Nike, Pottery Barn and other major
corporations with eco-friendly timber to build new stores.
"We won't buy wood from an FSC source, if we feel it's
questionable. But there are a lot of incredible working forests
because of the FSC," says Kendall. "In a capitalistic
society, you have to give land owners economic incentives [like
the FSC] to preserve the forests, otherwise they are going to
be destroyed or turned into golf courses."
While timber companies don't usually get a higher price for
FSC-approved wood, sustainable harvestry is more profitable
in the long run, says Kendall.
For example, FSC-certified timber company Collins Pine recently
harvested its two-billionth board foot from its Almanor Forest,
while the volume of standing timber has remained relatively
unchanged since the early 1940s.
Both supply and demand for FSC-certified wood is high; the challenge
is distribution, as there aren't enough companies committed
to stocking it, according to Kendall. The largest buyer of certified
wood in the U.S. is Home Depot, one of several large retailers
pledging to give preference to FSC-certified products. Home
Depot alone purchased over $100 million dollars worth of FSC
certified wood products in 2001, according to Jason Smith, market
development director for the Certified Forest Products Council.
Even so, sales and marketing has been spotty. In the Northwest,
for example, stores have special displays set up for FSC products,
whereas Southwestern retailers stock no certified wood at all,
according to Landis. In other cases, the FSC-approved wood is
mixed into piles of commercially harvested wood, so that customers
don't know what they're buying.
Regardless of the organization's kinks and flaws, even some
of the FSC's fiercest critics acknowledge its needed role in
the movement to help forests regain their balance. Consumers
of wood have an important role to play too, both by demanding
sustainably harvested products, and demanding that the FSC uphold
its own high standards.
CONTACT: Forest Stewardship Council, (877)
372-5646, www.fscus.org.
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